Smileyhound Popup — Siam Paragon

A shop-in-shop popup for Smileyhound at Siam Paragon Sports Mall. The two-sided illuminated cobalt-blue lightbox serves as the visual anchor, flanked by a white lacquered cabinet with chrome frames on one side and a walnut back panel featuring a gold amber LED neon greyhound silhouette on the other. Chrome garment racks and herringbone parquet establish a premium in-mall retail presence.